Rules of Entry

Participation is restricted to artisan candidates who are residents and regularly work in the national country.


Starhotels S.p.A. (hereinafter the “Promoter”), leading company with a longstanding presence in Italy and abroad in the luxury hotel sector and always committed to sharing the secret of “Italian living” with its clientele, has launched “La Grande Bellezza” (The Great Beauty), a project whose fundamental objective is to highlight the creativity and rich heritage of Italian craftsmanship (hereinafter the “Project”).

Partners in the Project are Fondazione Cologni dei Mestieri d'Arte, OMA - Osservatorio dei Mestieri d'Arte di Firenze, and Gruppo Editoriale, hereinafter the Partners.

Within the scope of the Project and given the success of the previous editions, the Promoter has decided to launch a third edition of the Contest which, like the others, has the primary objective of enhancing the repertoire of Italian artistic crafts and master craftspeople.

Each edition focuses on a specific theme on which entries are based. Candidates must present an artistic handicraft product they have made that relates to the given theme. The works can be created ad hoc or be part of pre-existing collections, already in the artist's catalogue. The work does not have to be created from scratch. The themes selected will always be linked to the hospitality industry and may refer to settings (bar, lounge area, guest rooms, etc.) or to specific product categories (lighting, interior decor, etc.).


Through the La Grande Bellezza Contest, the Promoter aims to reward the talent, expertise, design, and skill in the creation of works, and to foster the communication and promotion of the art of craftspeople working in Italy.


For the third edition of the Contest, candidates are invited to submit works on the theme of Souvenirs of the Grand Tour. Historically, Italy was a favorite destination for the Grand Tour and it remains the dream destination of tourists from all over the world, owing to its varied beauty and to its inimitable lifestyle. Visitors fall in love with its locations and want to take objects that keep memories alive and witness the journey away with them.

The theme of the designer souvenir is of great interest and charm today also in the world of design and planning.

Many outstanding Italian artisanal workshops create souvenir items that take inspiration from local traditions and interpret them in a new way with contemporary techniques and tastes.

Among the best-known examples are the cachepots in the shape of decorated heads typical of southern Italy, the Roman micromosaics that tourists have loved since the 18th century, the whistles widespread in southern Italy and Veneto, the blown glass figures of the Murano repertoire, the typical rowlocks of Venetian gondolas, the Sardinian lucky horse charms, the little good-luck horns, the nativity scenes, the typical ceramics of the various artisanal areas, the coffee cups, the snow globes, the miniatures of Italian monuments, and all the many souvenirs and lucky charms in every region of Italy in their thousand different forms... There are many different types of objects linked to regional traditions, which can inspire evocative and interesting contemporary reworkings.


The work must be freely created, contemporary, and original. The works can be created ad hoc or be part of pre-existing collections, already in the artist's catalogue. The work does not have to be created from scratch.

A work created by several artisan companies or in collaboration with designers, artists, architects, etc. may also be submitted. The official participant in the Contest and owner of any subsequent prize will exclusively be the applicant i.e. an artisan company regularly registered with the Chamber of Commerce (ongoing registration with the Chamber of Commerce) or a freelancer working in the creative sector who fills in and sends the application for the work.

Participants must declare in writing that their entries are original works of creative ingenuity, have been created by them, and are their sole property.

All techniques and materials are allowed, provided that the workmanship is strictly or predominantly manual, according to the criteria and methods of artisanal excellence, and that the theme is observed, though this may be interpreted freely and personally.


Participation is free of charge and reserved to craftspeople resident and regularly working in Italy.

The organizers, promoters, and sponsors of the Contest, as well as the members of the panel and their relatives, are not eligible to participate in the contest.

The ranking will not be published and will remain confidential. Only the ten finalist works will be made public.

No more than 50 applications will be accepted on a first-come, first-served basis, to allow the Panel and the President to make an informed and considered assessment. Applications received after the fiftieth will not be considered.

Candidates who won or were among the ten finalists in the two previous editions are not eligible for this edition of the Contest.

Works may be submitted even if they have already been featured in other exhibitions. If a work has been entered in previous contests or competitions, it can be entered as long as it did not win.


From 1 December 2023 until 8 pm on 1 March 2024, anyone wishing to enter the Contest can do so on the website by filling in the relevant application FORM.

Candidates must complete all the mandatory fields of the Technical Data Sheet on the FORM and upload the required documentation.

Here is the complete list of information and documents required for the FORM:
- Name of the company or candidate
Registration Form (download here)  filled in and signed with the applicant's data in pdf format
CV of the applicant in pdf format (upload)
Short personal presentation (max 2500 characters)
Short company presentation (max 2500 characters)
- Certification confirming professional activity in PDF format (upload)

The eligible professional categories are:
- Artisan company duly registered with the Chamber of Commerce (valid Chamber of Commerce certificate)
- Self-employed person with a VAT number working in the artistic handicrafts sector (subject to assessment by the panel)
- Acceptance of these Rules (link to Rules and mandatory check box)
- Finally, to take part, the following must be sent through the WeTransfer file transfer service to:
5 (five) high-resolution photos (minimum 300 dpi): a photo of the candidate and photos of the work and the making of the process;

The Promoter is indemnified from any and all liability for entries that are incomplete or received after the Contest entry deadline. Each participant may submit one entry to the Contest; subsequent entries submitted by the same person will not be considered for the purposes of the Contest.

The Promoter may, at its sole discretion, reject entries that are incomplete or that do not comply with these Rules.

The Promoter declines any responsibility for non-compliance with the Rules when such non-compliance is caused by circumstances resulting from force majeure. In the event of exceptional circumstances beyond its reasonable control, and only if such circumstances render it unavoidable, the Promoter reserves the right to cancel or modify the Contest at any time.

The Promoter shall not be liable for any and all damages, losses or injuries suffered by the entrant as a result of participating in the Contest or accepting the prize.

The Promoter is indemnified from any and all liability for any damages, loss or injury sustained by the participant as a result of their participation in the Contest or following acceptance of the prize.

By accepting these Rules, the finalists and the winner of the Contest undertake to lend the works on the occasion of the presentation events and exhibitions organized by the Promoter.


The Panel comprises the President of the Starhotels Group and the Partners of the Project: Fondazione Cologni dei Mestieri d'Arte, OMA - Associazione Osservatorio dei Mestieri d'Arte, Gruppo Editoriale; experts in applied arts, design, lifestyle, art and culture, and the Art Director of the collections under the Starhotels “La Grande Bellezza” brand.

- Elisabetta Fabri, President and CEO of Starhotels;
- Alberto Cavalli, General Manager of Fondazione Cologni dei Mestieri d'Arte;
- Matteo Parigi Bini, Publisher "Gruppo Editoriale";
- Maria Pilar Lebole, Head of Associazione Osservatorio dei Mestieri d’Arte;
- Stefano Boeri, Chairman of Triennale Milano;
- Marva Griffin Wilshire, founder and curator of SaloneSatellite;
- Barnaba Fornasetti, Creative Director of Fornasetti;
- Ugo La Pietra, artist, architect and designer;
- Livia Peraldo Matton, Editor-in-Chief of Elle Decor;
- Ippolita Rostagno, founder of Artemest;
- Sara Ricciardi, designer

The Panel as described above will select the winner, at its sole discretion.


Based on the material received with the entries, the Panel will select 10 (ten) finalist works, on the theme Souvenirs of the Grand Tour. The Panel will judge most favorably those works that reinforce the overall theme of Italian beauty and which demonstrate the happy union of manual work and creativity, with a contemporary reworking of obsolete and complex traditional techniques.

The evaluation parameters are:
- Conceptual and aesthetic content
- Innovation and originality
- Market entry potential

A score of 1 to 10 will be awarded for each parameter and the ranking of the finalist works will be drawn up based on the total score awarded to each, based on the above criteria.

The Promoter will select the winning work at their sole discretion. The finalist works must be loaned to the Promoter to be exhibited during the final award ceremony at a place and date to be decided. They will subsequently be returned at the care and expense of the Promoter.

If interested, the Promoter reserves the right to consider the purchase of individual works entered in the Contest, after signing a separate agreement with the craftspeople.


The winner will receive a cash prize of €10,000 from the Promoter, to be paid via bank transfer.

Without prejudice to the Promoter’s obligations regarding taxes, the winner will be responsible for any duties and/or charges, including taxes, that may arise from winning the prize.

The finalists and the winner will be notified by email (with a read receipt) no later than June 2024. If the selection of the winner is postponed due to technical problems or for any other reason, the Promoter will resume normal running of the Contest as soon as reasonably feasible and declines any responsibility for such delay.

The winner must confirm acceptance of the prize via email within 5 business days from receiving notification from the Promoter.

If the winner does not accept the assigned prize within the designated deadline, the Promoter reserves the right to withdraw the prize and award it to the next participant in the ranking.

By confirming their acceptance of the prize, the winner agrees to be willing to participate in promotional initiatives after the Contest and consents to the use of their name and photos of themselves and their work in all Starhotels communications relating to the Contest/Prize.


Each participant, by confirming that they are the creator and owner of the work, exempts and fully indemnifies the Promoter and Partners from all and any liability arising from claims and/or legal action brought by third parties with regard to the originality and ownership of the work or part of it, which must be declared under the conditions of admission to the Contest.

The intellectual property rights relating to works submitted for the Contest shall continue to be held by the respective participants.


With regard to the privacy policy, we refer to Regulation (EU) no. 679/2016 and to Legislative Decree 196/2006 “Privacy Code”, as updated by Legislative Decree 101/2018. Consequently, the Promoter will manage the data of participants for the activities relating to the business or promotional objectives of the Contest, in full compliance with the above-mentioned legislation. In particular, participation in the Contest requires each participant to read the disclosure on processing of personal data pursuant to Art. 13 of Regulation (EU) no. 679/2016, available on the Promoter’s website.


The parties agree to find an amicable resolution to any disputes arising in relation to or in the implementation of these Rules. If this is not possible, the Court of Florence will have jurisdiction.





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