La Grande Bellezza

Patron with Italy at heart

"With the La Grande Bellezza project, we set ourselves the ambitious goal of giving a voice, space and concrete opportunities to the workshops and enterprises of Italian craftsmanship. A treasure trove of beauty and know-how that has made us who we are and is the object of love and desire around the world."


Elisabetta Fabri, President and CEO Starhotels

The Project

Thanks to the partnership with OMA - Associazione Osservatorio dei Mestieri d’Arte, Fondazione Cologni dei Mestieri d’Arte and Gruppo Editoriale, Starhotels conceived and promoted this initiative to celebrate the rich Italian heritage of talent and savoir-faire.

The project involves a series of worthwhile actions to support the sector: the creation of Starhotels-branded product lines of the highest craftsmanship, under the guidance of renowned designers; the institution of the biennial Starhotels Award dedicated to craftspeople, for creating works based on contests related to hospitality; the involvement of outstanding masters of the arts in the renovation of hotels, exhibitions, meetings and events promoted in Starhotels and in art and cultural spaces; and support for training young master craftspeople.

La Grande Bellezza at Fuorisalone

For 2023 Salone del Mobile, Starhotels is presenting the CLORIS tableware collection, an homage to the self-perpetuating beauty of nature, and the PHOENIX fragrance diffuser, a sculptural item that symbolizes vital energy, in the baroque treasure trove of Palazzo Litta.

Starhotels' initiative for fine Italian savoir-faire is presented for the first time in an unparalleled showcase of international creativity, displaying to the world the products of a delightful combination of culture and great craftsmanship.

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The Award

As part of the project “La Grande Bellezza,” Starhotels confers a bi-annual award whose primary aim is to valorize the repertoire of Italian crafts and artisan masters

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Art direction

Starhotels entrusts outstanding contemporary designers to conduct the Art Direction of several product lines that will become part of the Starhotels collections.

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To better experience “La Grande Bellezza”, Starhotels strives to work with expert partners vaunting vast experience in the world of high craftsmanship: Fondazione Cologni, OMA-Associazione Osservatorio dei Mestieri d’Arte, Gruppo Editoriale.

Fondazione Cologni

A private Milanese foundation, vaunting 25 years at the service of beauty and know-how. 

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The Florentine association's mission is to safeguard the historic patrimony of artisan trades. 

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Gruppo Editoriale

Publisher specialized in international journals, linked to the major cities of artistic and tourist interest in Italy. 

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CLORIS: homage to Nature

Art Director Sara Ricciardi

A blown glass collection where plates, stem glasses, flower vases, candleholders and cake stands, compose an evocative Spring table.

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PHOENIX: reborn in Beauty

Art Director Sara Ricciardi

A stunning piece object that harmoniously symbolizes the union of excellent design and craftsmanship, halfway between a sculpture and a perfumer.

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