Rosa Grand Milano - Starhotels Collezione
04.11.2019 - 31.05.2020
The birth of La Grande Bellezza - The Dream Factory, Starhotels’ new scheme of contemporary arts-patronage which focuses on curating and promoting the country’s wealth of talent and creativity.
The initiative was officially launched to the press, the public, and the world of art and culture on Monday 4th November 2019, with a packed event at Rosa Grand Milano – Starhotels Collezione.
The event was compèred by Ettore Mocchetti, architect, editor of AD, lifelong force in the world of design, artisanal quality and Italian lifestyle. Attendees included Elisabetta Fabri, CEO of Starhotels, Franco Cologni, president of the Cologni Foundation, Luciano Barsotti, president of OMA, and Matteo Parigi Bini, publisher of Gruppo Editoriale.
The launch also sealed the official collaboration agreement between Starhotels and their project partners, symbolically signed with a pen from the collection ‘La Grande Bellezza Gemstones’ by Pineider, a historic name in Italian craftsmanship.
Sara Ricciardi, an emerging talent in contemporary design with a penchant for craftsmanship, was in attendance as the project’s art director. Master artisans Venini and Bianco Bianchi worked with her on the event’s striking installation, which was completed by the extraordinary Arbor Vitae, a five-metre tall wrought iron tree from the famous atelier La Fucina di Efesto.
The Starhotels project dedicated to high Italian craftsmanship brings the Cloris tableware collection and the Phoenix fragranziere to Palazzo Litta, a spectacular installation expressing the cross-fertilisation of craftsmanship and hospitality.
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In the beautiful setting of the Library of the Rosa Grand Milano - Starhotels Collezione, was inaugurated the exhibition "The Beauty of Nature," Starhotels' new creative challenge for master craftsmen.
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Showcasing the master finalists of the first edition of the La Grande Bellezza award by Starhotels.
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In the setting of the historic Helvetia & Bristol Firenze - Starhotels Collezione, Starhotels presents "Una fonte di luce" (A source of light), the exhibition of some finalist works of the first edition of the "La Grande Bellezza - The Dream Factory" award.
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Transformed into an enchanting gallery of masterpieces, the Rosa Grand hotel gave space to the all-Italian creativity of 7 excellent Milanese art masters.
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The hotel is transformed into an enchanting gallery open to guests and the public to showcase the immense creativity and craftsmanship of 8 excellent Italian artisans.
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