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L'Italia Nel Cuore at Design Week 2025
Artigianato e Palazzo 2024
La Grande Bellezza
Patron with Italy at heart
"With the La Grande Bellezza project, we set ourselves the ambitious goal of giving a voice, space and concrete opportunities to the workshops and enterprises of Italian craftsmanship. A treasure trove of beauty and know-how that has made us who we are and is the object of love and desire around the world."
Thanks to the partnership with OMA - Associazione Osservatorio dei Mestieri d’Arte, Fondazione Cologni dei Mestieri d’Arte and Gruppo Editoriale, Starhotels conceived and promoted La Grande Bellezza, initiative to celebrate the rich Italian heritage of talent and savoir-faire.
The project involves a series of worthwhile actions to support the sector:
● the involvement of outstanding masters of the arts in the renovation of hotels, exhibitions, meetings and events promoted in Starhotels and in art and cultural spaces;
● the institution of the biennial Starhotels Award dedicated to craftspeople, for creating works based on contests related to hospitality;
● the creation of Starhotels-branded product lines of the highest craftsmanship, under the guidance of renowned designers;
● a broad range of Craft Experiences, reserved for guests, to be experienced in leading craft workshops in Venice, Milan, Florence, Rome, Trieste and Vicenza;
As part of the project “La Grande Bellezza,” Starhotels confers a bi-annual award whose primary aim is to valorize the repertoire of Italian crafts and artisan masters.
Starhotels offers Italian high craftsmanship an extraordinary opportunity for visibility: its very own Starhotels Collezione properties, where artisan masters can find an excellent stage for displaying their most important works during exclusive events. The company’s most prestigious hotels will thus become splendid showcases for creations by our best artisans, highlighting to the public fascinating stories of Italian know-how, beloved the world over.
Starhotels gives a new life to past traditions by launching its Grand Tour – an unparalleled emotional adventure that traces the footsteps of the legendary journeys of European aristocracy through Europe and Italy starting from the 17th century. Combine the charm of a stay in two or more Starhotels Collezione hotels in Italy, London and Paris with a tailor-made welcome that celebrates the excellence of Made in Italy, enhanced by sophisticated activities of your choice.
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Starhotels entrusts outstanding contemporary designers to conduct the Art Direction of several product lines that will become part of the Starhotels collections. Discover Cloris and Phoenix, the handcrafted home décor collections conceived by Sara Riccardi, one of the most in-demand and talented designers working today.
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ART DIRECTOR SARA RICCIARDI
A blown glass collection where plates, stem glasses, flower vases, candleholders and cake stands, compose an evocative Spring table.
ART DIRECTOR SARA RICCIARDI
A stunning piece object that harmoniously symbolizes the union of excellent design and craftsmanship, halfway between a sculpture and a perfumer.
Temples to skill and knowledge are opening their doors to guests of the unique Starhotels Collezione. Discover a broad range of Craft Experiences to be experienced in leading craft workshops in Venice, Trieste, Vicenza, Milan, Florence and Rome.
To better experience “La Grande Bellezza”, Starhotels strives to work with expert partners vaunting vast experience in the world of high craftsmanship: Fondazione Cologni, OMA-Associazione Osservatorio dei Mestieri d’Arte, Gruppo Editoriale.
A private Milanese foundation, vaunting 25 years at the service of beauty and know-how.
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The Florentine association's mission is to safeguard the historic patrimony of artisan trades.
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Publisher specialized in international journals, linked to the major cities of artistic and tourist interest in Italy.
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