The Project

Thanks to the partnership with OMA - Associazione Osservatorio dei Mestieri d’Arte, Fondazione Cologni dei Mestieri d’Arte and Gruppo Editoriale, Starhotels conceived and promoted La Grande Bellezza, initiative to celebrate the rich Italian heritage of talent and savoir-faire.

The project involves a series of worthwhile actions to support the sector:
● the involvement of outstanding masters of the arts in the renovation of hotels, exhibitions, meetings and events promoted in Starhotels and in art and cultural spaces;
● the institution of the biennial Starhotels Award dedicated to craftspeople, for creating works based on contests related to hospitality;
● the creation of Starhotels-branded product lines of the highest craftsmanship, under the guidance of renowned designers; 
● a broad range of Craft Experiences, reserved for guests, to be experienced in leading craft workshops in Venice, Milan, Florence, Rome, Trieste and Vicenza;